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Privacy Policy

Last updated: 6/5/2026

Introduction

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases. We are committed to protecting your privacy in accordance with applicable U.S. state privacy laws including the California Consumer Privacy Act (CCPA).

1. Data Controller

The data controller responsible for your personal data is Hoopen. For questions about data processing, contact us through our contact page or email us at [email protected].

2. Information We Collect

We collect information you provide directly: name, email address, shipping address, billing address, phone number, and payment information. We also collect data automatically: IP address, browser type, device information, pages visited, and cookies.

3. Legal Basis for Processing

  • Contract: Processing necessary to fulfill your orders and provide our services.
  • Consent: Marketing communications and non-essential cookies (you can withdraw anytime).
  • Legitimate Interest: Fraud prevention, security, and improving our services.
  • Legal Obligation: Tax records, regulatory compliance, and legal requests.

4. How We Use Your Information

  • Process and fulfill your orders
  • Send order confirmations and shipping updates
  • Respond to your inquiries and provide customer support
  • Send marketing communications (with your consent)
  • Improve our website and services
  • Prevent fraud and ensure security

5. Third-Party Data Sharing

We do not sell your personal information. We share data only with:

  • Payment processors (Stripe and other checkout providers displayed at checkout) to process transactions
  • Shipping carriers and logistics providers to deliver United States orders
  • Analytics providers to improve our services
  • Legal authorities when required by law

6. Data Retention

We retain your personal data only as long as necessary: Order data is kept for 7 years (tax/legal requirements). Account data is kept until you delete your account. Marketing preferences are kept until you unsubscribe. Cookies expire as specified in our Cookie Policy.

7. Your Rights (CCPA)

Under the CCPA and similar U.S. state privacy laws, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Portability: Receive your data in a machine-readable format
  • Object: Object to processing based on legitimate interest
  • Restrict: Limit how we use your data
  • Withdraw Consent: Withdraw consent at any time for consent-based processing

To exercise these rights, contact us at [email protected] or through our contact page.

8. Cookies

We use cookies to ensure our website functions properly and to improve your experience. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption (TLS/SSL), secure payment processing, access controls, and regular security assessments.

10. Data Processing

Your data is processed and stored in the United States. We implement appropriate safeguards to protect your personal information during processing and storage.

11. Complaints

If you believe we have not handled your data properly, you may contact us at [email protected]. California residents may also file a complaint with the California Attorney General.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last updated" date.

13. Contact Us

For questions about this Privacy Policy or to exercise your rights, please contact us through our contact page.